Arturo Vardelos: The Art of Commodifying the Commodification of Art
A conceptual meta-project about the commodification of art.
Inspired by an
about collectors who flaunt their wealth through the acquisition of
expensive art, I created this project under the pseudonym Arturo
On Arturo's now-defunct website, I claimed:
“With this series, I am gripped by the relationship between patron and artist. Initially, I was infuriated by [the article]. With further contemplation, I found a fallacy in my position: because my own definition of "art" is the crafted manifestation of an idea, and since such purchases are in fact a form of premeditated self-expression, then it must follow that the acquisition of art as a statement of wealth is, in fact, an artistic act! And so, enlightened by this realization, I set out to explore how the roles of patron and artist can be blended, blurred and transposed. The Art of Commodifying the Commodification of Art is the materialization of what I discover.“
Despite the outrageous price tags, nothing was actually sold (although with the right marketing I have no doubt they could have commanded the assigned values)!
The original production of these pieces were destroyed approximately two years after they were created; these images are all that remain. As a conceptual project, it could be performed again on demand.